As in any new
field, business or brand finding an appropriate and adequate name is essential.
Palliative care is one of the fields that its name dose not grab people’s
attention toward what it actually is. People usually follow one of the two
categories if they hear palliative care either they have no knowledge at all
regarding the field or others who link it to death and hospice (related somehow
to death). This misunderstanding of the field is related to a few reasons which
one of the most is that the name itself is lacking the idea of the field itself
and the services the palliative care teams provide. This misunderstanding of
the field is not only a patient related issue, but also some other healthcare
providers do not know about it which makes so worse as they might not recommend
such option to their patients in case it is needed.
I agree with
changing the message of palliative care as it is the most area that a patient
or family members will learn about this field before deciding to join. Doing so
will provide those patients and families with the appropriate and good
information to help them decide whether they would be joining or not. The
message of palliative care as extra layer of support and giving hands to both
patients and families and enhance and maximize their living experience
regardless of age and illness. It is sad to think that people do not know about
such valuable services due to lack of understanding of the field and other
healthcare providers do not know how to define it. If other healthcare
providers know the true meaning and services of palliative care, they would
probably advise more of their patients to join a palliative care team to
receive the extra car and support that other departments cannot provide to
patients and families. Also, this true meaning of palliative care will be
widely spread among society based on how people get educated about this field
and if others have a real-life experience.
I also agree
with enhancing the palliative care services to make it more available in different
areas and hospitals and to reach out to larger number of the population by
expanding the hours of care to 24hr/7days a week in person or virtually in
home, home support, reduced overall costs, symptom management, trust, family
and more. This will help patients and their families to have the best
experience with palliative care and they would absolutely speak about how great
it is to other friends and family, so how important and valuable the field will
be known to the society.
On the other
hand, I disagree with changing the name of the brand because if only the name
got changed and nothing else, people will get to know eventually and same
issues with current naming will be risen again. I think regardless of the name,
the message and services are what matters the most as if any healthcare
providers will be suggesting palliative care to a patient with the appropriate
message or if patients and families will be educating themselves. As both
patients and healthcare providers have different roles, I will not be choosing
the same approach to palliative care’s for either. I think healthcare providers
will be only giving the suggestion and recommendation of palliative care;
however, patients are the ones who will be undergo the changes in their life if
they decide to go to palliative care. Based on that, I think it is essential to
have the appropriate message coming from the healthcare providers, and for the
patients, it will be essential to enhance the actual experience to maximize the
benefits and this will result in a positive view of palliative care. As reviews
and real-life experiences speak for themselves, I think patients and their
families will be leaving a positive overview of the field and more people will
be happy to join and experience the great services palliative care offers. And
for healthcare providers, I think it will be better to educate more about the
services of palliative care by learning about the field more and go for actual
site visits to have much better picture of the department so they can better
offer this option to the patients. If more healthcare providers know about the
field and leave a positive review to their patients, more patients will be
joining palliative care.
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